By John L. Duoba, Staff
Writer, CCH Business Owner's Toolkit
If you're a small business owner and you've been resisting
the notion of exporting your products to other countries, you
probably have your reasons: It's too complicated, and only large
businesses get involved in this type of activity.
If that's what you believe, then you're operating under some
false assumptions--and missing out on some great opportunities.
A new government study released in May 2000 shows that the
number of small- and medium-sized businesses exporting goods has
doubled in five years. Moreover, the General Accounting Office
(GAO) study also found that companies with less than 500
employees accounted for 97 percent of all exporters in 1997, the
year for which the most recent figures are available.
More than 202,000 small and medium businesses exported
products to countries around the world in 1997, nearly double
the amount from 1992. As "globalization" of the world
economy continues, this number is expected to continue growing
rapidly. In addition, if China's markets are opened up--through
that nation's possible entry into the World Trade Organization
and the U.S.'s grant of permanent trade relations--many expect a
flood of American goods will be heading for their borders.
"In today's international marketplace, small- and
medium-sized businesses are no longer competing here in America,
but around the world. I hope my colleagues (in Congress) who
remain undecided on the upcoming vote on China will remember how
vitally important international trade is to small businesses and
the thousands they employ in their districts back home,"
said Trade Subcommittee Chairman Rep. Phil Crane (R-Ill.), who
requested the study.
Highlights of the GAO study include:
- Exports by small- and medium-sized firms account for
one-third of the total value of exported U.S. goods. In
1997, these businesses exported goods valued at $172 billion
and accounted for 31 percent of total U.S. exports. In 1987,
small- and medium-sized firms exported $42 billion in goods,
or 26 percent of all U.S. exports that year.

- Small- and medium-sized businesses represented the highest
shares of total U.S. exports in miscellaneous manufactured
goods (66 percent), lumber and wood products (64 percent),
and apparel (51 percent).

- By value, U.S. goods exports rose from $251 billion in
1987 to $689 billion in 1997. U.S. goods exports increased
from 5 percent of gross domestic product (GDP) in 1987 to 8
percent of GDP in 1997. Similarly, U.S. service exports rose
from $99 billion in 1987 to $258 billion in 1997.

- Since 1990, small businesses have created 75 percent of
all net new jobs.
Obviously, the perceived difficulties in exporting are not
causing small businesses to shy away from the experience. In
fact, there are many forms of assistance available to
entrepreneurs looking to get started or increase their reach.
Surely a great deal of the increase in exporting is
attributable to the advent of the digital age and the
"smaller" world it has created. But the number of
information on exporting has grown tremendously, too. Also, the
Small Business Administration (SBA) offers special financing
programs for exporters.
So help is there if you need it to launch your export
operation. And if you don't use it, (the numbers show) some
other business will.
Copyright 2000, CCH Incorporated. All Rights Reserved.
CCH Business Owner's Toolkit www.toolkit.cch.com
offers a comprehensive portfolio of practical information, tips
and software tools for small businesses.
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