by Dr. Robert Sullivan
If it is at all possible, you should
start your business without any funding beyond your own. Do this
by starting slowly and in conjunction with present employment.
Start your business by working evenings and weekends while
keeping your present job as long as practicable. This way, if
the business does not meet your expectations, you have not
incurred debt and will still have a job!
However, in many instances outside
funding will be required depending on the nature of the
business. For example, expensive equipment or initial stock may
be required. When determining your financing needs, remember
that nearly everyone underestimates what is required so be
careful and do your planning accordingly. And of course, don't
forget to factor in contingency ...sickness, bad weather,
equipment breakdown, etc. Anything that increases the time line
to profits! Best you figure on a year before you see a profit.
Here are some things to keep in mind when preparing your startup
budget:
Office equipment (Fax machine, computer,
printers)
Production equipment (if you will be
manufacturing)
Office or production furniture
Office supplies
Legal and CPA fees
Insurance
Business licenses or permits
Lease deposits
Remodeling costs
Utility deposits (this can be quite
large!)
Salaries
Shipping
Advertising and promotion
and the big one ... contingency!
What you want to avoid is having to find
additional financing during your startup phase. It is easier to
obtain financing the first time around!
There are two major forms of business
financing.
DEBT FINANCING.
This simply means you
get a loan from someone or somewhere and go into debt! You are
obligated to repay the money.
EQUITY FINANCING.
This involves
"selling" a portion of your company to an outside
investor. You have no obligation to repay the funds. In general,
this type of funding is provided by venture capital firms.
The fact is, 99.99% of all small
businesses will utilize debt financing since most "equity
lenders" (venture capital companies) are interested in
lending large amounts of money, generally a million dollars or
more. We will only consider sources for obtaining debt financing
for your venture.
For those of you interested in equity
financing (venture capital), here are some suggestions for
locating possible sources:
Check the yellow pages under
"venture capital companies."
Check out http://www.vcworld.com, Venture
Capital World Online. They provide a direct database link
between investors searching for opportunities and entrepreneurs
in need of venture capital.
Check with the National Venture Capital
Association in Arlington, VA at 703 528 4370.
SOURCES FOR DEBT FINANCING
1. YOURSELF! (Savings)
You are your own
best "lender" if you have the savings. This approach
can be quick and easy.
CAUTION: ensure you have adequate savings
for both the business and other life contingencies.
2. FRIENDS and RELATIVES.
If they believe
in you and your idea, friends and relatives are sometime willing
to fund you. Choose this route with care and ensure you execute
a formal loan document stating loan terms (interest, terms of
repayment).
CAUTION: Many friends have been lost and
many relatives alienated because of a small business failure.
3. BANKS and CREDIT UNIONS.
Many banks
and credit unions (check with your own first and with you local
chamber of commerce for alternate possibilities) will loan money
for starting a small business. This approach will require that
you present a formal plan to the bank showing justification for
the amount you are borrowing.
4. THE SMALL BUSINESS ADMINISTRATION
(SBA).
Check out their website www.sba.gov. Contrary to
what many believe the SBA does NOT generally loan money directly
but rather guarantees a loan (normally up to 90%). This can make
it a lot easier to obtain a bank loan since the banks risk is
lowered considerably. The exception is that the SBA does provide
direct loans to certain groups including Vietnam-era and
disabled veterans and handicapped individuals. In general, the
SBA will not offer any assistance until you have been turned
down for a loan by a commercial bank.
Most loans guaranteed through the SBA are
between $25,000 and $750,000. However, there is a "microloan"
program for amounts from a few hundred dollars up to $25,000.
5. VENDOR FINANCING.
If your business is
one that relies heavily on certain vendors, it may be possible
to obtain financing through the vendor. After all, they want you
to use their product and therefore have an interest in helping
you be successful.
6. STATE.
Some states have small business
financing authorities that issue tax-exempt development bonds
that be used to finance land, buildings and equipment for
manufacturing businesses. Check with your local government
office for details.
7. HOME EQUITY LOAN.
Interest rates for
this kind of loan are generally quite low and the interest is
fully deductible for the first $100,000 borrowed.
CAUTION: You are placing your home on the
line!
8. LIFE INSURANCE.
Some type of life
insurance policies (whole life and universal) have cash value
which can be borrowed at very low interest rates. You are not
obligated to pay this money back but if you don't, your policy
payout is reduced by the amount borrowed.
9. RETIREMENT PLANS.
Some retirement
plans (401K for example) allow you to borrow against vested
benefits. Generally, up to 50% may be borrowed as long as this
is less than $50,000.
CAUTION: If you quit you employment, the
loan must be repaid immediately. If you don't the amount
borrowed is treated as an early distribution and is taxable.
10. GRANTS.
Many foundations provide
funding in the form of grants. Check "The Foundation
Directory" at your local library or visit their website at www.fdncenter.org
to find out what foundations may have an
interest in your specific business idea. The Foundation Center
may be reached at 212 620 4230.
11. CREDIT CARDS.
These should be used
with care because of the excessively high rates of interest
usually charged.
A FINAL NOTE. Remember that many of these
loan ideas will require you to sign a personal guarantee. This
means that regardless of what happens to your business, you are
personally liable for the repayment of the loan amount. Think
carefully before signing.
Robert Sullivan is the author of The
Small Business Start-Up Guide, and United States Government -
New Customer! He frequently lectures on starting small
businesses and appears on CNBC and NPR as a small business
expert. His books may be ordered toll-free by calling 1 800 375
8439. Visit "The Small Business Advisor" at www.isquare.com
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