High-Tech Tools For Enhancing Communication
by David G. Rohlander,
President of DGR Communications
Today we have a host of high-tech aids to assist us in
communicating. Companies use satellite transmissions to talk to
all their offices at once on television. More and more
businesses are using FAX, TELEX, Internet, pagers, and the
telephone. People make calls from their cars on their cellular
phones and then carry the phones with them to job sites, into
restaurants and even to the athletic field so they can stay in
touch with the office while their child plays little league.
There is a benefit and a cost to all this sophistication. It
is important to carefully weigh both the benefit and the cost as
you plan how you will employ all the available tools. Be sure
you measure the time cost as well as the capital expenditures
and monthly payments. Beware of the person who uses the phone
for hours of personal calls. Don't allow the ease of calling on
the car phone excuse punctuality and personal follow up. These
various elements all need to be measured to insure their proper
use. You have to determine if the employee is a cost versus an
investment.
Face to Face
As we all know, the most intense and highest quality way to
communicate is face to face, eyeball to eyeball with another
person. This direct contact situation allows you to fully
observe all the nuances of a person's body language, tone of
voice and expression. It gives you the maximum opportunity to be
a good listener. Additionally, it gives the other person all the
same benefits. The personal touch.
A large part of the cost of this type of interface is the
time and effort it takes to arrange the appointment as well as
the time for transportation and actual time you spend together.
Quality has its price. Use your commitment book to paint a
picture of your day. (Your commitment book is your day planner
or computer scheduler, for example.) In the schedule section you
will be able to condense and group appointments by location.
Time spent planning will return big dividends.
Have a specific goal or purpose for the appointment written
in your commitment book in advance. As you anticipate this
planned time together and ideas cross your mind, add the items
to your agenda by writing them in that block of space in your
commitment book. Refer to these items during your appointment.
At the conclusion of the appointment, use your commitment book
to record the next time you will meet and/or what follow up
action needs to be done. This can often eliminate the need to
play telephone tag the next time you want to get together.
"People don't get along because they fear each other.
People fear each other because they
don't know each other. They
don't know each other because they have not properly communicated
with each other." -Martin Luther King, Jr.
My Friend, The Phone
The phone does not have a constitutional right to be
answered. Most people are conditioned to grab the phone if it
rings. This may or may not be the proper response. There are
many ways to be sure the caller is handled promptly and
courteously besides grabbing the phone whenever it rings.
Technology has several solutions but the best solution is a well
trained person.
Your most conspicuous form of
advertising to the public is often the way your company answers
the phone. This is an area that deserves a lot of attention. It
is critical to have an articulate, trained and charming person
answer the phone. For many customers this is the most personal
contact they will ever have with your company. Call your office
periodically to ensure the phone is being answered in the manner
you prefer. Your phone not being answered professionally can
hurt you and your business. If necessary, make sure a script is
created to ensure the person(s) answering the phone follow it.
This also helps when temps are needed. They can easily follow a
script and you know that the phone is consistently being answered the
way you prefer.
Write your planned phone calls in your commitment book. Phone
appointments obviously are by far the best way to enhance
productivity (on everyone's part). Record the results of
conversations. This will help in follow up, it can be important
for legal reasons and it is good for IRS audits. Make
"phone" appointments to call back at specific times.
This is especially helpful if you are calling other time zones.
Finally, respect the time and effort of a person who has come to
see you. It is rude to force people to wait while you converse
on the phone or take non-critical calls during scheduled
appointments. Simply put, adhere to The Platinum Rule (see Tony
Alessandra’s book, The Platinum Rule), which says do unto
others as they would like.
Meetings
Most meetings have the goal of giving or receiving some type
of information. A meeting is used rather than reports or memos
because it is essential to have personal interaction of the
individuals present to accomplish the goal of the meeting. This
is very expensive when you consider the adage: "Time is
Money".
Focus is a critical Leadership principle. Distractions lead
to diluted results. With fewer people being asked to do more, it
is so important that each person’s efforts be properly
focused. They should be focused in a direction that supports and
complements the organization’s overall vision of the future.
Meeting Check List
Here is a checklist for you to use to determine if you should
have a meeting and then some ideas on how to make the meeting
more productive.
- How much will the meeting cost? Multiply the hourly worth
of each person by the length of the meeting. Don't forget to
include transportation time.

- Can you get or give the information some other way: phone,
memo, reports, or by using charts?

- Why is the group dynamic so important to reach your goal?

- What is your goal or expected outcome/result for the
meeting?
- If you still believe a meeting is necessary, try it this
way:
- Send out a written note that states the purpose or goal
of the meeting. Include when it will start, who will
attend and when it will end.

- Use an agenda that clearly states each topic to be
covered with a specified time frame for each and who will
be responsible for each topic.

- At the meeting, place the most important items first and
request comments from the junior or shy people first.

- Design questions and seek answers that provide
suggestions as well as information and opinion. Usually it
is the suggestions that supply the seeds of future
success. Encourage brainstorming when needed and where
there are no ‘right’ or ‘wrong’ (good/bad) ideas.

- Assign someone to take notes during the meeting and
assign To Dos as they come up. This will help you with
your meeting summary after the meeting and assist with
accuracy.

- Send out a meeting summary/review after the meeting.
State who attended, who was late, and who was absent.
Review items discussed and decisions reached. If action
was agreed on record and highlight who will do what by
when. List the date, time and place of the next meeting
and next step goal(s).
Remember this --- the chair person is the servant of the
group. He/she gets pleasure from achieving the goals of the
meeting as opposed to hearing himself/herself talk.
Team buy-in will create synergy and enhance effectiveness.
Copyright © 1999 by David G. Rohlander. All rights reserved.
David Rohlander is an international speaker, consultant,
author and executive coach. David works with leaders and
management teams to enhance communication and produce increased
bottom line results. Rohlander established DGR Communications
(Orange, CA) in 1979 to train leaders to communicate. Nearly a
decade with Merrill Lynch, personally developing commercial and
residential real estate, owning a travel business and being a
former combat fighter pilot gives David a unique perspective.
Rohlander taught management, marketing and communications at six
universities in the southwestern U.S. He has an MBA in Finance
from California State University. For more information about
David, his speaking, consulting or facilitating a program for
you, call 800-921-1958, fax 714-771-1218 or e-mail David@dgrinfo.com
or on the web at www.dgrinfo.com.
*D,I,S,C refers to the four quadrant model of behavioral styles.
Fax or e-mail David Rohlander for a free reference copy that
explains the model and gives practical tools for dealing with
people.
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