BASKING RIDGE,NJ -- (INTERNET WIRE) -- In today's time of
"Sound Bites" companies are finally understanding that
the very worst thing they can do for their future growth and
expansion as well as their current and future customer base is
to use a "Brand Name" or company name as their only
portal to Internet world.
A few examples of why companies should not do this are:
mergers often cause confusing name associations with one of the
two companies using its name or worse yet a new name.
Deregulation has also caused great problems for the
telecommunications industry. Now that companies like Gulf of
Mexico Bell.com can sell residential services in New York the
original "Brand Name" concept as you can imagine will
have some negative impact on their growth potential in
geographic areas which conflict with their name.
Can you tell by the average company name what company offers
what services or goods on the Internet? Of course NOT! That is
why when a company chooses a domain name it should always be
related to services or goods offered.
In most cases very few people who are looking for a specific
service or item will go to a company site by company name.
Corporate America must learn that YES they should have a
domain name of their company proudly showing what they have to
offer to consumers, however they should also have links to
domain names which are related to their services or goods.
Why is this important? What if a company sells a division,
how would they separate that division from their main domain
name and not lose a portion of their current and future customer
base in that process? Multiple ways to be found by search
engines, better cross-reference by products or services. Just
because you merge or sell a division does not mean you need to
change the way people find you over the Internet.
Generic domain names which by themselves explain what will be
found at the domain when visited are here to stay and will
become the Golden Standard of Corporations which make a profit
now and in the future using the Internet.
Look at ANY recent example of ANY company which has poured
MILLIONS of DOLLARS into the Internet which have NOT used domain
names which are generic and you will see companies that will be
in the RED forever.
The average consumer does not make the connection with
RainForests.com and books, it's a cute name but it does NOT pay the
bills!
Remember the oil crisis in the early 80's. Remember what it
did to cities like Dallas, well its going on again right now in
the virtual world of the Internet. Even doctors know when its
time to stop trying to save the patient.
Here are some examples of domain names which follow the use of generic names:
Lowest-Discount-Prices ( .com .net .org )
Gosh wonder what could be on this domain? Now imagine a
company which is well established and was thinking about forming
a new division and starting to invest some of their profits in
order to gain their first Internet presence so that they could
add some diversity to their current and future shareholders. Or
a startup company that wanted an edge over those auction and cheap
air fares sites. What is the limit of services or goods that
could be sold here? The answer is none.
Find-Anything-Anytime ( .com .net .org )
FindAnythingAnytime ( .com .net .org )
Is there really an international search engine that allows
services and goods to be found and sold worldwide? Have you ever
not purchased something because the office was closed due to the
time zone difference and you were not able to talk with customer
service or at least someone about a major purchase?
Communication-Services ( .com .net .org )
If you were looking for say a new telephone company that
could provide one stop shopping for an ISP, Residential Phone
Services, Business Phone Services, Cellular phone Services,
think you could find it here?
All of these domain names are for sale, Stock and Options
will be considered on offers from publicly held corporations
only, all other offers will be on a cash only basis.
To make offers on any of these domain names please send your
offers to: webmaster@programming-
services.com
The Internet is not a TV ad, it is more like a book, when you
are looking for something in a book you use the index and
glossary based on what you are looking for, not a slogan, not a
company name. Save the slogans and cute names for television,
radio and printed paper media, not domain names, because if you
fail to do so your competition will pass you by if you're lucky.
If you're not, you will become yet another failed venture.
For more information on domain registration visit:
