10
Winning Ways To Promote Your Online Business
by Kristie
Tamsevicius
You've got your website built,
it's got all the gizmos and gadgets, and your website is
"live" on the server. Now what? How do you get
customers to your site? You can register with the search engines
and directories. There are several good services out there to
choose from. How else can you market your website to make it
stand above the crowd? Here's some tips I've picked up along the
way.
1. Write A Newsletter
Newsletters are one of today's best marketing tools. They have
great pass along value; if someone likes your newsletter it's
easy for them to email it to a friend. It is a credible source
of information. The key to doing a good newsletter is to give
your readers information they can use. Make it worth their while
to read. Be careful not to make it one big ad for your company.
That will turn people off.
Newsletters let your readers get
to know you. When people trust you they are much more likely to
BUY!! Lastly make sure you only send your newsletter to people
who want it. People are very turned off by spam. The last thing
you want to do is turn off a potential client.
Want to promote your new
newsletter? Write a paragraph describing your newsletter and
submit it to a newsletter announcement site. Here's one to try: www.list-city.com.
If you are interested in writing a newsletter the foremost
authority on newsletters is Mershon Bell, at www.mershonbell.com.
2. Submit An Article To
Other Newsletters And Ezines
Subscribe to their newsletter before you pitch your article to
them. When you pitch the author, tell him why your love his
newsletter before you ask him to publish your article. Tell him
why your article will interest his readers. Keep your article
short and the self promotion minimal. Offer to promote their
newsletter in turn for them promoting yours. Be sure to thank
folks who do publish your article. A little thanks goes a long
way!
3. Newsboards And
Email-Discussion Groups
Post a paragraph about your products and services and items of
interest on your site at newsgroups. Listz
is a great newsgroup directory. Dejanews
is a top rated newsgroup you shouldn't miss!
4. Links On Your Web Pages
Links are a very cost effective way to increase traffic to
your site. Sites you link to should be sites you like,
complement your services, and add value to your site. Don't just
add links for the heck of it. This will junk up your site and
you'll lose the credibility of your visitors. Reciprocating
links are a fantastic way to drive traffic to your website. Be
nice: don't link to someone's site without their knowledge. A
recent survey of ten ezine publishers shows that 80% of their
traffic comes from links in other newsletters or at other
websites. Many major search engines ranks sites according to the
number of sites linking to yours.
5. Give Aways
What "gift" can you give readers who come to your
site. Is there a fun quiz for them to take, a helpful article
they can read, a bit of humor, a quote, a great book you read,
or resources they can use? Make sure that visitors feel rewarded
when they visit your site. Change the "gift" now and
then. Give them a reason to keep coming back to see what's new
and tell their friends about your great site.
6. Email Signature
An Email Signature is a few lines of text that goes at the
bottom of emails you send. It acts as your online business card.
A good signature will be brief, list your name, company name,
what your business does and why it's better. It should also
include all ways for people to reach you including e-mail
address and your URL. Be sure to make it a hyperlink so folks
can click right over to your website!
Here's your chance to mention
new products, or your newsletter. Keep it fresh so it captures
your readers attention. Use borders to make it visually
exciting! Use your imagination, play with the characters on your
keyboard. Here's a few ideas for you: ~~~~~~~~
~*~*~*~*~
<><><><>
************
^*^*^*^*^*^*^*^
'''''''''''''''
7. Banner Exchanges
This is a great way to advertise your site! And many of them are
FREE! Here's some to try: TrafficX,
Link
Buddies, Smart
Clicks.
8. FREE LINK PAGES: Free
Link Pages
List a link to your site for free on a link page! Try Link
Booster.
9. Free Advertising
Take advantage of free classified ads. These are a great way to
BE SEEN. Most ads are free with upgrades available for a fee. A
hassle free guide to ezine advertising is The Directory of
Ezines.
10. Teleclasses
Offer a free teleclass to visitors. Know someone who's a real
expert in their field? Ask them if they'd teach a teleclass with
you. Renting a telebridge is pretty inexpensive. This is a
powerful tool for attract potential customers. You can offer a
follow up coaching group on the subject.
This is a great way to add more
value, get closer contact with potential customers, and even
make some money! If you'd like to learn more about doing a
teleclass contact Philip Humbert through his website at http://www.philiphumbert.com
I hope these tips help you
promote your online business and increase the traffic to your
website! If you have any questions or comments I'd love to hear
from you. Happy promoting!
Article by Kristie Tamsevicius,
author of the newly released ebook, The
Ultimate Guide to Creating and Marketing eBooks. Kristie
Tamsevicius is President of Kristie's
Custom Design a full service web development and hosting
services. Subscribe
to our FREE Internet Marketing Ezine THE
EDGE.
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