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Study
Reveals Scanner Penetration in Internet-Connected Households
Reaches 35%
BOSTON--(BUSINESS WIRE)--In a survey of home Internet users,
InfoTrends Research Group, Inc. found that scanner penetration
is growing, especially among households with Internet access.
Over one-third of Internet households have a scanner, while 53%
of Internet households without a scanner indicated that they
would definitely or probably purchase one within the next twelve
months. Photo sharing through email or printing scanned images
has become a key scanner application.
"Scanner
users are becoming increasingly photo-centric, and many are
searching for ways to share their images with friends and
family," said Janet Kauffman, research analyst at
InfoTrends Research Group. "The explosion of commercial
online photo sharing communities over the past year has helped
consumers realize the variety of applications for which scanners
are suited. Scanners have become an easy and inexpensive bridge
from printed photos and documents to the digital realm."
Scanner
users tend to purchase many other products to use with the
scanner, with the most popular being the printer. 88% of users
indicated that they purchased a printer to use with their
scanner, either at the time of the scanner purchase, or at a
separate date. Other products that are commonly purchased for
use with the scanner are PC systems, additional RAM, separate
image edit software, and additional storage. This provides
vendors with an ideal opportunity to capture some after-market
revenue through partnerships and revenue-sharing plans.
The
new report "2000 Mass Market Scanner End User Survey,"
available immediately, contains detailed tabulations and
analysis of over 400 scanner users' applications, usage, and
preferred features. In addition, the "2000 Mass Market
Scanner Non-User Survey," contains detailed tabulations and
analysis of over 775 Internet users' knowledge of scanners,
anticipated scanner usage and applications, and propensity for
purchase. The reports, which include responses to over 50
questions, along with cross tabulations containing data specific
to various user types and demographic groups, are designed to
help scanner executives in their product and service decisions.
InfoTrends
Research Group, Inc.
is the leading market research and consulting firm for digital
imaging technologies and markets. With the largest number of
analysts dedicated solely to digital imaging, InfoTrends offers
the most focused coverage of this rapidly evolving market.
InfoTrends helps its worldwide clientele improve the
effectiveness of their strategic planning by providing valuable
tools for intelligent decision-making, including forecasts, end
user research, product analysis, and market trend tracking.
Research is available through standalone reports, custom
consulting and through the following subscription advisory
services: Image Scanning Trends(TM), Digital Photography
Trends(TM) and Internet Imaging Trends(TM), available in hard
copy and online format. InfoTrends is committed to promoting
market growth and development through ImageScape(TM), the
foremost press and media event series for the digital imaging
industry, and through its industry conferences. InfoTrends
Research Group, Inc., 581 Boylston St., Boston, MA 02116, Tel:
(617) 859-0300, Fax: (617) 859-0330, www.infotrends-rgi.com.
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