This is a paragraph from the
introduction to "Guerrilla Marketing For The Home-Based
Business" and sets the theme for the rest of this
enlightening book. You may sell a product that is better than
the competition, or provide a service that makes others in your
industry look like bit-players. But unless you can spread the
right marketing message, you will end up spinning your wheels
wondering where you went wrong.
Although the book title suggests
that it is just for home-based businesses I can't think of any
small business that wouldn't benefit from spending a few nights
between the covers of this book. Regardless of whether your
business is run from your home, a rented office, or the trunk of
your car, marketing questions are the same:
- How do I position my business
to attract customers?
- What type of customers do I
want to attract?
- What are the best ways to
market my business?
- How can I do it all with the
least amount of expense?
This 240-page book stays away
from a lot of hype and theory. Small business owners have enough
of a challenge finding hours in the day to get everything done.
The last thing we need is a 500-page book with only a couple
hundred pages of street savvy information we can really use. And
if you can't find some worthwhile information or ideas on just
about every page of this book you will be the exception to the
rule.
"Guerrilla Marketing"
delves into how to market your business using positioning,
customer service, word of mouth, publicity, printed materials,
direct mail, newsletters, classified ads, networking, the
telephone ... is all this beginning to sound familiar? These are
the most common ways most small businesses use to market and
"Guerrilla Marketing" will remind you how to use these
tried and proven methods for results. The book will also show
you a few ideas that may put a new twist on using them with
better results. And for a grand Finale—once your marketing has
the phone ringing off the wall, the last chapter covers
"How To Close The Sale!"
When you start reading this book
make sure you don't have anything pressing to interrupt you. It
should get you thinking about the way you market and will be
hard to put down until you've absorbed every last word and
marketing tip.
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