It's an interesting book title: Shameless Marketing For Brazen
Hussies. But considering that women owned businesses are being started at twice the pace as those started by men … and, some will say, the success rate of women owned businesses is greater than their male counterparts …
maybe reaching out to our "brazen" side might release some hidden entrepreneurial secrets in all of us.
While this book is clearly directed towards the female entrepreneur, it is filled with some excellent marketing messages and ideas that any business can benefit from.
In Shameless Marketing For Brazen Hussies - 307 Awesome Marketing Strategies for Savvy
Entrepreneurs, Marilyn Ross relates how women-owned firms are transforming the business culture
of yesteryear: "Female entrepreneurs are already an acknowledged force fueling today's economic prosperity," she writes, "Women across American are discovering practical, profitable ways to make themselves uniquely competitive."
In Shameless Marketing For Brazen Hussies, Ross offers strategies from the get-go of starting a business, choosing a name, creating a business identity, choosing a business location (including operating out of the home), quick and easy marketing ideas, media tips, evaluating the demographics of your customers … you name it, she addresses it!
On the lighter side, Ross has intertwined the success stories and professional achievements of women in various walks of life with all types of businesses, from home-based to the corporate
world, which takes away from some of the "dryness" that commonly accompanies a business book.
Shameless Marketing For Brazen Hussies offers simple, doable ideas for everyone.
This book covers the knowledge you need to market your business,
from new startups that need guidance on how to push the envelope all the way to the top, to veteran entrepreneurs looking for that extra added edge to take them over the top.
Tied in with a good deal of general information on how to market your business, Ross includes hundreds of
Web sites that will further assist in gathering information on your drive for success. The main element of Ross's book is that while so many marketing books try to emanate a "new-found-secret" for marketing success, Ross outlines the tried and proven methods that have worked for thousands of successful
businesses --things like creating the right business image though your name and printed materials, how to determine who your real customer is (or who it should be) and how to develop a realistic marketing plan that will work around your business, your budget and your abilities.
Shameless Marketing offers a great deal of information on marketing a business and lots of motivation to the reader, it also offers the specifics on methods to market and advertise. Simply put, this book is an excellent resource for anyone in business.
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