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While there is no
lack of books on how to start and succeed in business, each and every one seems to have a little different angle on just how to do it. That's why it's an endless search for all of us to find just the right way to see something worded or told to us that clicks and motivates us to take our entrepreneurism to new heights.
Such is the case with Business Know-How, a no-nonsense, easy to read book filled with good and great ideas on succeeding in business.
Business Know-How is a comprehensive guide to small and home business. It gives you the strategies that owners of home based and small businesses are using
today:
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Finding
customers
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Building sales
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Cutting costs
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Utilizing technology
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Making profits
Broken down into various sections,
Business Know-How leads you though a myriad of different topics. And each category is filled with good ideas to help you keep on track and keep away from the areas that would become "loser
traps." Some of the topics Business Know-How covers include:
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Sort the good business ideas from the
bad
Good ideas for starting, expanding or changing a business are all around. The key is for the business owner to be able to identify them and then act on them.
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Put the Web to work in your
business
Just about every business needs to be on the Internet. Find out how to use the Web to find new customers, find new suppliers, cut operating costs and increase sales.
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Make a big impression on a small
budget
Your business image can make or break a sale. Learn some low cost and no cost strategies to look big, inspire customer confidence and win sales.
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Find customers without
advertising
Some of the most successful business owners never spend a dime on conventional advertising. Learn the best ways to make contacts with new customers, get them to remember your name, call you and recommend you to other businesses who could use your products and services.
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Get
Publicity
Good publicity can bring in more business than the best ads. Find out what editors and reporters look for in press releases and what turns them off.
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Get
your calls returned
Find out why trickery won't get you past the gatekeepers … and what really will work to get the gatekeepers to put you through to the boss and make them listen to what you have to say.
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Cut costs without damaging your
business
The easiest way to increase profits is often to cut costs. Discover ways to:
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Cut travel costs
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Cut hotel bills
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Cut phone bills
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Cut tax bills
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Cut legal bills
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Cut operating costs
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Get
the most bang for your advertising bucks
Discover which advertising methods work for small and home based businesses and which don't.
Business Know-How is a good read and the type of book you'll grab every now and then to kick-start your memory about a particular topic or to research another way to
move your business over the top.
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