|
There
are only two primary directives to creating a successful and
profitable business; marketing and finances. It’s marketing
that brings the dollars in and it’s the finances that
determine how much the business owner gets to keep. Of course,
if you don’t have any money coming in then you don’t have to
worry about the finance part.
For
most business owners it’s that marketing part that seems to be
so difficult to achieve on an ongoing basis. Trying to even out
those peaks and valleys of business by finding new and fresh
ideas on how to market a business and get more clients and
revenues. While marketing is a big challenge, sometimes all it
takes to get motivated is finding a reference source of ideas
and a few directions on how to implement them and you’re on
your way.
One
excellent resource for getting some of those marketing juices
flowing is 1001
Ways To Market Your Services – Even If You Hat To Sell
by Rick Crandall. Between the three hundred and sixty
some odd pages of this book you’re bound to find a number of
specific marketing and sales methods and ideas that can fit your
style and your marketplace.
Along
with the authors words of wisdom 1001
Ways To Market Your Services also includes
contributions from people like Ken Blanchard, Peter Drucker and
Tom Peters … a few of the top marketing gurus in the country.
The
focus of this 1001
Ways To Market Your Services is real world,
street savvy applications of ideas that will work for small
businesses. This is not a lot of hyper formulas and big words
from MBA type theory. This is a how-to book crammed with more
than 1,000 specific examples – from practical to the
flamboyant – of how to market any services. While not every
idea is for every business, you only need one or two good ideas
to get the cash register ringing.
Lots
of the latest major marketing methods for just about every kind
of business are here. From one-person home based business to
major corporations like IBM. From restaurants to attorneys,
there are some great ideas that will motivate you into getting
more out of your existing customers as well as finding more
people to buy whatever it is you have to sell. A few examples of
the ideas covered include:
·
Personal
contacts
·
Selling
through seminars
·
Sales
techniques
·
Trade
show and event marketing
·
Using
newsletters to promote your services
·
Low-cost
marketing ideas
·
Brochures
·
Cost
effective advertising
·
On-line
E-commerce marketing
·
Strategic
positioning
·
Networking
And
much, much more …
1001
Ways to Market Your Services
puts moneymaking marketing strategies at the reader’s
fingertips. This book is for anyone who needs a few ideas …
and a little motivation … to increase business revenues. This
is also a book that will stay on your book shelve and every time
you start to feel you need a new idea or two on how to get more
business, you’ll grab for this book and spend a few hours
developing a new marketing direction.
About
the only thing this book can’t do for you is go out and knock
on doors to make the pitch for your business!
|
