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Whether your office is in the
penthouse or just down the hall from your living room, running a
successful small business in today's world means wearing a lot
of different hats and having some general knowledge in a
multitude of different areas. From finances and marketing to
playing lawyer, it seems like a new batch of questions and
issues challenge entrepreneurs every day. And it's not always
the questions you already know that cause problems. More often
than not it's the questions you don't know even exist that end
up being the most dangerous.
To help business owners deal
with the known and the unknown, Entrepreneur Magazine has
compiled some of the most common small business challenges from
over 20 years of their publication's experience. They have
taken hundreds of vignettes and put together The Small
Business Advisor. This guide to starting, managing
and growing a small or micro-business is chock full of
information on topics every business owner encounters during the
day-to-day operations of a business. There are also a
combination of topics many of us didn't know we had questions
about.
The Small Business
Advisor covers a wealth of practical information for all
business owners, from those who are just getting started to the
seasoned pros. Subjects like setting goals and objectives,
assessing risk, marketing, advertising, finances, taxes, raising
capital, insurance, personnel, legal issues and a host of other
issues are covered. If you're wondering what business legal form is
best, or what you need to be concerned with when hiring
employees, or what you should know before doing a project joint venture with another
professional, or how to properly
insure your business or how to develop a marketing plan, or any
of the hundred-and-one other questions you might have, The
Small Business Advisor is a good source to find the answers.
The Small Business Advisor
quite simply adds strength to the adage that it is "more
rewarding to work smart than it is to work hard." And it
doesn’t stop with written information. The Small Business
Advisor includes useful worksheets, checklists and sample
forms plus lists of resources for obtaining even more
information.
Whether you want to get a jump
on situations before they come up by reading this book cover to
cover, or you just need a good reference source on your bookshelf
to research before calling a professional advisor at a hundred
dollars an hour, Entrepreneur Magazine's Small Business
Advisor is an excellent resource guide that will probably
wear out prematurely from your frequent use.
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