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If
you are one of the millions of SOHO entrepreneurs running
your own business, you already know what the millions of people
thinking about taking the leap are going to find out: It can be
a tough and lonely world working solo! It can be a world filled
with tough questions and decision making. It can also be a world
of great satisfaction and reward.
For
those of us who have been there, what would we have given to
have a resource that gave us so many of the answers when we
didn't even know what the questions were? While there are
a lot of resources available for those planning on taking
the leap into SOHO business, there is always room for one more
book when it is as good as "Working
Solo" by Terri Lonier. Even if you are already
"rockin 'n rollin" your way to success, it wouldn't
hurt to spend a few hours brushing up on some of the information
Terri has put together in her book
In
"Working Solo" entrepreneur Terri Lonier offers
practical advice and professional tips for both self-employed
newcomers and the millions of individuals already working
independently. This guide is brimming with professional hints,
money-saving tips and proven techniques for business success.
Some of the topics Lonier addresses include:
-
Choosing
the best solo business for you
-
Developing
a working business plan
-
Getting
money for your business
-
Managing
bookkeeping, taxes and insurance
-
Developing
cost effective marketing
-
Getting
and keeping customers
-
Joining
forces with other independents
-
Growing,
changing and keeping a business fresh
Terri's
writing style is down to earth and she's not afraid to
"tell it like it is." Too many entrepreneurial books
on the market today were written by people with rose-colored
glasses on and would have you believe that by printing up a few
business cards and calling yourself an entrepreneur you'll be
ready to retire in a few years in the lap of luxury.
No,
"Working Solo" won't tell you that. Right from the
start Terri reveals some of the myths of self-employment head on
and lets you know that it takes a lot of hard work to succeed.
But if you have the entrepreneurial desire to keep going after
that first chapter, "Working Solo" is going to offer
you lots of information on how not to fall by the
wayside.
You'll
glean valuable information like how to evaluate your own
personal attributes and how to do some basic market research to
decide what kind of business is going to give you the best
chance of success. Plus, you'll learn how to avoid getting
caught up in some of the business opportunity scams so prevalent
today.
From
there, it's on to developing a useful business plan, not a
50-pound volume that tells a good story but isn't real. Terri
offers guidelines on how to lay out a real overview and plan
that will help you get your business up to speed with fewer
bumps in the road.
"Working
Solo" covers a lot of the nuts-and-bolts of business (and
here is where the real strength of the book is for you
"pros" who have been around for a while). You'll find
tips for SOHO issues like choosing the legal structure of your
business, dealing with finances, making your office efficient,
finding customers and developing your game plan to grow the
business.
While
there is no one book that can offer everyone all they need to
know about to run a SOHO business, "Working Solo" will
certainly add to your knowledge and motivate you to reach for
higher levels of success. So, whether you're a self-employed
newcomer or a seasoned pro, this book's nuts-and-bolts
information, money saving tips and valuable insight will be
another useful resource, not just for getting your enterprise
off the ground, but also for keeping it on track to succeed.
Buy
This Book Now
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