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You
spend hundreds or even thousands of dollars to attract customers
and convince them to spend their hard earned money with your
business … but the real job has just begun. The sad reality
for many businesses is that once a customer is in the door there
is no program to keep them coming back.
Too
many consumers feel the service they get from businesses as a
whole is poor or floundering. It is the business that not only
has a well-developed customer satisfaction program but also
makes sure every employee understands the importance of the
customer that ends up with a huge advantage over their
competitors.
If
you want to be part of the elite who not only understand the
true value of existing customers -- but also want to do
something about it--Customer
Service
For Dummies is an excellent book to help make those
hard earned marketing dollars work to your advantage. This book
(from the popular For Dummies series) is well written,
fun to read, and goes beyond the standard "Thank you for
doing business with us." The authors' approach to
developing a customer service program is so common sense, in
fact, that it reminds us of what we expect as customers from the
businesses we buy products and services from ourselves.
Customer
Service For Dummies
grasps the necessity to develop a customer service program, and
it covers what you need to know, from how to evaluate what your
customers want to how to train employees to give good service.
And when it comes to the "how" to gather information
and convert it to action, Customer Service For Dummies
even provides samples to use in surveying your customers and
hints on using voice mail. There are excellent suggestions and
samples for establishing and rating your customer service goals
and capitalizing on your reputation as an outstanding service
provider.
The
theory of Customer Service For Dummies follows the line
that when customer problems occur -- and don't kid yourself. No
matter how good you are there will be problems from time-to-time,
you'll be able to better deal with customers and, as the saying
goes, make lemonade out lemons.
Customer
Service For Dummies
looks at the whole customer service approach and gives you ideas
on how to use those same concepts with your employees. Customers
and employees are your two most valuable assets, assets which
few businesses can get along without. Keep both of them
harmonious and you have a winning combination. Once you have
your pristine customer service program working, the ideas in
this book will help you keep it in place as your business grows.
Customer
Service For Dummies
is over 300 pages of sound customer service knowledge and advice
that will give you a foundation to make your customers happy.
And most important, keep them coming back with money flowing to
buy more products and services. Every business gives customer
service. The only question you have to face is, is the service
good, bad, or indifferent. If you think there's room for
improvement in the service satisfaction levels your customers
receive, Customer Service For Dummies is an great book to
get you on track and heading towards higher revenues and
profits!
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