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When you are
looking for expert advice on running a SOHO business, the first
challenge is to find an expert who has been in the trenches and
understands the special demands of our unique world. In Getting
Business to Come to You, you are going to get not
one, but two of the countries leading experts, Paul and Sarah
Edwards. Unless you already have all the business you want or
can handle, the authors are going to share a lot … almost 700
pages worth … of their years of experience and the experiences
of thousands of micro businesses across the country.
If you want
more business or want to build more stability to your business
and you are looking for ways to work smarter rather than harder,
you would be making a smart decision to get your hands on a copy
of this book.
Over 100,000
people have benefited from making Getting Business To Come To
You a part of their business library. In this, their
second edition, Paul and Sarah have added a great many revisions
and expanded it to meet the needs of SOHO businesses in the new
millennium.
Getting
Business to Come to You presents a step-by-step approach for
making your product or service stand out to existing and
potential customers.
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How
to get customers on the path to your door, phone mailbox or
web site
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How
to create marketing techniques that fit your personality,
schedule and budget
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Over
90 ways to find … and keep … new customers, along with
action steps plus high-tech and high-touch tips for getting
them done
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How
to create promotional and marketing materials in print and
in cyberspace
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How
to make many little-known and invaluable resources work for
you
In this
revised edition of Getting Business To Come To You, Paul
and Sarah provide innovative SOHO marketing tools and techniques
to help business owners get “ready, set, going and growing,”
in an easy-to-follow step-by-step handbook.
Getting
Business to Come to You also has many feature topics
including:
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Practical
and tangible lessons to find your personal business niche
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Advice
for estimating costs and tracking results
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High-tech
tips for each stage of development and growth
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Essential
steps to take in getting your product or service recognized
or talked about
Also detailed
are:
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Start-up
strategies to get instant business
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Simple,
low-cost ways to promote yourself and your business
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Instructions
on making word-of-mouth marketing work for you
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Illustrations
and appendices that help readers develop marketing campaign
One of the
most common reasons SOHO businesses don't survive in today's
competitive market place is the inability of the business owner
to capitalize on marketing opportunities. The sad fact is that
many entrepreneurs just don’t know how to get customers coming
in their doors, or how to keep them once they get them.
While no one
can guarantee the success of any specific marketing or
advertising program, you can be sure that if you don't have a
marketing plan the chances of succeeding are greatly diminished.
Getting Business To Come To You is 677 pages of ideas
that will stimulate your marketing juices and lead you on the
path to getting, and keeping, more customers.
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