 |
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 "Getting Business
To Come To You"
By Paul and Sarah Edwards
(July 1998)
Buy This Book Now!
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SOHO Says: "...
If you want more
business... and you are looking for ways to work smarter rather
than harder, you would be making a smart decision to get your
hands on a copy of this book." Read
review |
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 222
Ways to Promote Your Small Business On A Budget
By Ron E. Geilgun
(Jan. 2000)
Buy
This Book Now! |
| Description: Often, it is not the large-scale, costly promotional
campaigns that turn a small business into a success
story, but the little, imaginative things that cost
almost nothing: placing a terrarium with an exotic
animal in your store will ensure that neighborhood
children force their parents to enter; hanging a mirror
in your window case will make people stop and look;
using irregular shaped envelopes can turn an otherwise
mediocre mail-order campaign into a success. Whether you
are a retailer, wholesaler, or an Internet entrepreneur,
here you will find ideas that will help you get the most
bang for your promotional buck. |
|
 Customers.com:
How to Create a Profitable Business Strategy for the Internet
& Beyond
By Patricia B. Seybold
(Nov. 1998)
Buy
This Book Now!
|
| Description: Lots of books have been written about how to do business on
the Internet, but few can match the understanding and
passion for making e-commerce work of Patricia Seybold's
Customers.com. Drawing on case studies of
companies and organizations as diverse as Boeing, Babson
College, National Semiconductor, Hertz, PhotoDisc, and
Wells Fargo, Seybold identifies what makes e-commerce
work successfully. She argues that any e-commerce
initiative has to begin with the customer. If you're
looking to develop your business online, this book
belongs on your desk, not your bookshelf. Highly
recommended.--Harry C. Edwards, Amazon.com |
|
 Why
We Buy: The Science of Shopping
By Paco Underhill
(May 1999)
Buy
This Book Now!
|
| Description: In an effort to determine why people buy,
Paco Underhill and his detailed-oriented band of retail
researchers have camped out in stores over the course of
20 years, dedicating their lives to the "science of
shopping." Armed with an array of video equipment,
store maps, and customer-profile sheets, Underhill and
his consulting firm, Envirosell, have observed over 900
aspects of interaction between shopper and store. This lighthearted look at
shopping is highly recommended to anyone who buys or
sells.--Rob McDonald, Amazon.com |
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 50
Powerful Ways to Win New Customers: Fast, Simple, Inexpensive,
Profitable & Proven Ideas You Can Start Using Now
By Paul R. Timm
(Oct. 1997)
Buy
This Book Now! |
| Description:
Paul Timm will teach readers how to become a "customer
magnet." After reading this second edition, one will know how
to establish a customer base, retain customers through
satisfaction and appreciation, and win back lost customers. There
are probably thousands of proven ways to win new customers, but
Dr. Timm offers the best--a mix of classic, common sense tips, and
ingenious advice. |
|
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 The
11 Immutable Laws of Internet Branding
By Al & Laura Ries
(May 2000)
Buy
This Book Now! |
|
 How
To Become A Rainmaker: The People Who Get And Keep Customers
By Jeffrey J. Fox
(May 200)
Buy
This Book Now! |
|
 The
Revenge Of Brand X
By Bob Frankel
(April 2000)
Buy
This Book Now! |
|
 The
Customer Marketing Method
By Jay & Adam Curry
(Mar. 2000)
Buy
This Book Now! |
|
 Differentiate
or Die: Survival In Our Era Of Killer Competition
By Jack Trout
(Mar. 2000)
Buy
This Book Now!
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