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Net
Ready
by Amir Hartman & John Sifonis
(Jan. 2000)
Buy
This Book Now! |
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Description:
It's hard to open a newspaper or listen to a news report
today without being inundated with information about
Internet business. The opportunities are limitless, but
the realities are harsh. And one of the most brutal
realities is that few companies, regardless of size or
reputation-have truly succeeded in e-commerce. One of
the rare exceptions to this is CISCO Systems. What has
set CISCO apart from the pack? It operates under a
unique set of rules for what the authors call the
"E-conomy" and these guiding strategies have
enabled CISCO to become the world leader it is. Net
Ready identifies these new rules, shows readers how to
combine them into unique strategies and provides a tool
kit for exploiting each strategy. |
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e-commerce
Q&A
by Anita Rosen
(Dec. 1999)
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This Book Now! |
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Description:
Fast answers to
important questions about entering--and prospering
in--the world of e-commerce. Everyone
in business knows the Internet is the fastest--and
fastest-growing--way to sell and buy just about
anything. But most people don't know how to actually use
this tool to their competitive advantage. What
exactly is electronic commerce? Are on-line transactions
secure? How do you capture customers' sales patterns?
How do you provide mass customization? Now marketers,
managers, salespeople, entrepreneurs, and others can
find fast answers to every pressing question and nagging
concern about the world of electronic commerce. |
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Complete
Idiot's Guide to e-Commerce
by Rob Smith, Mark Speaker and Mark Thompson
(Jan. 2000)
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This Book Now! |
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Description:
The Complete Idiot's
Guide to e-Commerce shows you what makes e-businesses
successful, what to consider when starting an on-line
business, where the Internet is heading and how to avoid
the pitfalls that are on the horizon. It also includes
an e-commerce business model at the end of the book that
brings all the content together in one cohesive
strategy. You can surf the Internet to an on-line
website for real examples of some e-commerce concepts
like 'real-time' supply chain objects or secure
electronic payment forms. The book also includes links
to e-commerce suppliers, information and new technology. |
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The
Internet for Dummies
By Levine, et. al.
(Oct. 1998)
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This Book Now! |
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Description:
The Internet For Dummies, 7th Edition, is updated to cover
the latest in Internet technology and culture, the new
edition of this best-selling title makes the perfect
guide for new-comers to the Net. Guru John Levine and
his coauthors give readers simple explanations and
instructions for everything from sending their first
e-mail to instant messaging to creating their own Web
pages. |
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B2B
Exchanges: The Killer Application in the Business to Business
Internet Revolution
By Arthur B. Sculley & W. William A. Woods
(Dec. 1999)
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This Book Now!
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Description:
In this ground breaking new book, Arthur
Sculley and William Woods analyze the nature of the
revolution that is occurring in B2B transactions as a
result of the recent acceptance of the Internet by
corporations. The authors make the startling claim that
"the Internet changes everything in B2B" and
that most corporations will have to re-invent themselves
over the next five years to remain competitive in the
New Economy. Based on their combined total of 20 years
experience with stock exchanges and 4 years of investing
in B2B exchanges, the authors analyze the key issues in
building a successful, credible and effective B2B
exchange |
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How
The Internet Works: Millennium Edition
By Preston Gralla
(Sep. 1999)
Buy
This Book Now!
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Description:
Have you ever wanted to
know how data travels from computer to computer, around
the world? Have you ever wondered how web sites can
track users or how newsgroups work? How the Internet
Works shows you how with easy-to-follow, four-color
visual spreads tracking the path data flows and the
hardware involved. Now entering its fourth year, How the
Internet Works helps you understand the latest in
Internet and networking technology from cookies and data
tracking to Web sound and video. Its intelligent visual
approach demystifies the technology in a format that
appeals to readers of all levels. Content includes
explanations of digital certificates, extranets,
Internet telephony, and meta-searches and scripting
languages such as XML and dynamic HTML.
- Explains the latest
in Internet technology--Instant Messaging, blocking
Spam, data tracking and HTML enhanced email
- Shows you how data
travels over the Internet
- Full-color, detailed
graphics explain to users of all levels the terms
and technologies
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e-Business:
Roadmap for Success
By
(Jun. 1999)
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This Book Now! |
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Description:
To the uninitiated,
e-business refers solely to the process of buying and
selling goods over the Net. In our increasingly
interactive age, however, it actually means much more.
Aiming at managers who recognize the need to plan and
implement just such a course of action, the authors
(with help from some pioneers currently practicing these
techniques) offer solid advice for designing
interrelated strategies focused on customer
relationships, resource planning, order management, and
supply chains, and on evaluating investments needed to
make them a reality. Describing efforts undertaken by
successful e-businesses such as Charles Schwab, which
adopted a system that provides sales reps with real-time
access to information on customers and appropriate new
products, the two chart the course that trailblazing
companies are following and savvy business people would
be wise to emulate.
--Howard Rothman, Amazon.com |
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| New
Titles |
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Striking it Rich.com
By Jaclyn Easton
(Mar. 2000)
NEW in Paperback!
Buy
This Book Now! |
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Description:
If leadership by example is the best way to inspire,
you'll find plenty of inspiration in Striking it
Rich.com. Rather than write another
how-to-build-a-better-Web-site guide, Los Angeles
Times columnist Jaclyn Easton profiles 23 successful
sites, detailing what has brought these firms to their
current status. For anyone who isn't sure how to make a
Web-based business a success, Striking it Rich.com
is essential reading. --John Frederick Moore,
Amazon.com
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Loyalty.com
By Frederick Newell
(Feb. 2000)
Buy
This Book Now! |
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Description:
A few years ago,
everybody with a product to sell got a dose of the same
religion. In marketing circles, it's called customer
relationship management, or CRM. Your grocery store
offers you special discounts if you bring one of those
cards to wave over the scanner. If you travel, you
probably have "loyalty cards" from airlines,
hotel chains, and car-rental companies. All these
discount and loyalty programs allow the companies to
build substantial databases about you--your preferences
and patterns--but they also depend on you to do the
work, to lug those plastic cards around, keep track of
your points and miles, and so on.
There are better ways to
build customer relationships, argues Newell. Today,
writes Newell, the Internet has made market research
cheaper and faster than ever. Software can be designed
to predict what a customer will want before she knows
she wants it, and the company can go straight to that
particular customer to suggest she buy that particular
product, rather than showering millions of potential
customers with hundreds of product solicitations. It's
not easy, and pitfalls abound, as Loyalty.com
shows (the issue of customer privacy alone will be the
subject of endless legislation in coming years). But the
company that masters customer relations will be rewarded
with both loyalty and profits. --Lou Schuler,
Amazon.com |
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